Web Design · 15 min read
How to Build a 3D Asset Marketplace Website
Learn how to build a 3D asset marketplace website with HTML, CSS and JavaScript, including catalogs, filters, product pages and creator tools.
Insights / The journal
Thinking behind
the making.
Notes on clear websites, distinctive logos and the decisions that make design work.
Logo Design · 17 min read
How to Avoid a Generic Logo Design
Learn how to avoid a generic logo design and create a distinctive, strategic identity that reflects your brand and stands out from competitors.
Logo Design · 17 min read
Logo Design Basics Every Brand Owner Should Know
Learn the logo design basics every brand owner should know, from strategy and typography to scalability, consistency, and professional execution.
Logo Design · 16 min read
How a Professional Logo Builds Brand Trust
Learn how professional logo design builds credibility, reduces customer uncertainty, and helps your brand feel consistent, reliable, and memorable.
Logo Design · 14 min read
Why Logo Design Trends Make Brands Age Faster
Learn why trend-driven logos age quickly, weaken brand recognition, and how to create a distinctive identity built for long-term relevance.
Logo Design · 14 min read
Why Too Many Colors Can Weaken Your Logo
Learn how too many colors can reduce logo clarity, recognition, and versatility—and how to create a stronger, more strategic brand palette.
Logo Design · 13 min read
Why Too Many Logo Concepts Hurt Your Brand
Learn why requesting too many logo concepts can weaken strategy, create decision fatigue, and make choosing the right brand identity more difficult.
Logo Design · 15 min read
Why Your Logo Should Work in Black and White First
A strong logo should remain clear, distinctive, and memorable without color. Learn why black-and-white testing is essential in professional logo design.
Logo Design · 18 min read
How to Collaborate with a Logo Designer Online
Learn how to collaborate with a logo designer online, provide useful feedback, manage revisions, and create a clear, professional brand identity.