Logo Design · 15 min read
How to Explain Your Brand to a Logo Designer
Learn how to explain your brand to a logo designer, create a clear design brief, avoid common mistakes, and get a more strategic logo.
Insights / The journal
Thinking behind
the making.
Notes on identity, useful interfaces and the decisions that make design work.
Logo Design · 18 min read
Logo Design Brief: Questions Every Client Should Answer
Discover the essential logo design brief questions that help you clarify your brand, guide your designer, and receive more relevant logo concepts.
Logo Design · 16 min read
What Information Does a Logo Designer Need?
Learn what information a logo designer needs to create a strategic, distinctive identity aligned with your audience, goals, market, and applications.
Logo Design · 16 min read
Why a Logo Is More Than Just a Nice Symbol
Discover why a logo is more than a symbol and how strategic design builds recognition, trust, consistency, and long-term brand value for your business.
Logo Design · 13 min read
The Psychology of Memorable Logo Design
Learn the psychology behind memorable logo design and how simplicity, emotion, color, shape, and strategy help your brand stand out.
Logo Design · 12 min read
How Shape Influences Logo Design
Discover how logo shapes influence brand perception, trust, personality, and recognition with practical insights for better logo design.
Logo Design · 12 min read
Paul Rand’s Logo Design Philosophy Explained Simply
Learn Paul Rand’s logo design philosophy and discover how simplicity, clarity, and timeless thinking can help you build a stronger brand identity.
Logo Design · 11 min read
10 Logo Design Mistakes to Avoid
Avoid common logo design mistakes that make your brand look weak, generic, or unprofessional. Learn what to check before approving a logo.
Logo Design · 14 min read
How 99designs Logo Contests Work
Learn how 99designs logo contests work, from brief to finalists, feedback, winner selection, handover, and final logo files.