Logo Design · 15 min read
Logo Refresh vs. Redesign: What’s the Difference?
Learn the difference between a logo refresh and redesign, when to choose each option, and how to update your identity without losing recognition.
Insights / The journal
Thinking behind
the making.
Notes on clear websites, distinctive logos and the decisions that make design work.
Logo Design · 17 min read
When Should You Redesign Your Logo?
Learn when to redesign your logo, which warning signs matter, and how to update your brand identity without losing recognition or customer trust.
Logo Design · 16 min read
Cheap Logo vs Professional Logo: Key Differences
Compare cheap and professional logo design to understand the differences in strategy, originality, files, ownership, usability, and long-term value.
Logo Design · 16 min read
How Much Does Professional Logo Design Cost?
Discover what professional logo design costs, which factors affect pricing, what your package should include, and how to set the right budget.
Logo Design · 15 min read
How to Choose the Right Logo Designer
Learn how to choose the right logo designer by evaluating portfolios, process, communication, pricing, deliverables, and strategic brand expertise.
Logo Design · 18 min read
How to Choose the Right Logo Style for Your Business
Learn how to choose the right logo style for your business by comparing wordmarks, symbols, emblems, monograms, and combination marks.
Logo Design · 17 min read
How to Create a Brand Symbol That Truly Fits
Learn how to create a brand symbol that is distinctive, meaningful, scalable, and aligned with your strategy, audience, and visual identity.
Logo Design · 15 min read
How to Explain Your Brand to a Logo Designer
Learn how to explain your brand to a logo designer, create a clear design brief, avoid common mistakes, and get a more strategic logo.
Logo Design · 18 min read
Logo Design Brief: Questions Every Client Should Answer
Discover the essential logo design brief questions that help you clarify your brand, guide your designer, and receive more relevant logo concepts.