Logo Design · 16 min read
Why a Logo Is More Than Just a Nice Symbol
Discover why a logo is more than a symbol and how strategic design builds recognition, trust, consistency, and long-term brand value for your business.
Insights / The journal
Thinking behind
the making.
Notes on identity, useful interfaces and the decisions that make design work.
Logo Design · 13 min read
The Psychology of Memorable Logo Design
Learn the psychology behind memorable logo design and how simplicity, emotion, color, shape, and strategy help your brand stand out.
Logo Design · 12 min read
How Shape Influences Logo Design
Discover how logo shapes influence brand perception, trust, personality, and recognition with practical insights for better logo design.
Logo Design · 13 min read
Paul Rand’s Logo Design Philosophy Explained Simply
Explore Paul Rand’s logo design philosophy through ten practical lessons on simplicity, recognition and real-world use, with a checklist for your brand.
Logo Design · 11 min read
10 Logo Design Mistakes to Avoid
Avoid common logo design mistakes that make your brand look weak, generic, or unprofessional. Learn what to check before approving a logo.
Logo Design · 14 min read
How 99designs Logo Contests Work
Learn how 99designs logo contests work, from brief to finalists, feedback, winner selection, handover, and final logo files.
Logo Design · 12 min read
What to Prepare Before Hiring a Logo Designer
Learn what to prepare before hiring a logo designer, from brand goals and audience to references, style direction, feedback, and final files.
Logo Design · 15 min read
What Makes a Good Logo? Simple Guide
Learn what makes a good logo clear, memorable, professional, and effective with this simple guide for business owners and startups.