Aster House
Website Design / Front-End Development
Francesco Saviano
Independent designer & developer
Clear identities.
Useful experiences.
I design identities, websites and digital products.
Connecting thoughtful visual design with the care
and craft of front-end development.
01 / Selected workIdentity · Web · Digital products
Nipoquip
Logo Design / Brand Identity
Nexora Finance
Website Design / Front-End Development
Redfish Filmfest
Logo Design / Brand Identity
Different disciplines. The same attention to detail.
Explore all work02 / Capabilities
From identity
to interaction.
A focused set of skills to help shape how your brand looks, communicates and works.
Explore services ↗010203
Brand & identity
Distinctive logos and clear visual identities, shaped around what your brand stands for.
Websites & interfaces
Thoughtful websites and interfaces that connect your content, your identity and the people using them.
Front-end & digital products
Responsive front ends and interactive experiences, bringing a considered design into everyday use.
Beyond the portfolio / Built to be used
F1 Race Lab
An independent Formula 1 data explorer, bringing seasons, drivers and race results into a clear editorial interface.
Explore the project
03 / Identity studies
A strong starting point.
Nipoquip
Logo Design / Brand Identity
Redfish Filmfest
Logo Design / Brand Identity
Prince Billiards
Logo Design / Brand Identity
04 / Approach
Good design asks.
Then it answers.
I start with what needs to be communicated and who needs to understand it. From the first sketch to the final interface, the aim is clarity, purpose and careful execution.
A little about my process ↗01
Understand
Define the audience, the problem and what the work needs to achieve.
02
Explore
Build a visual direction through focused concepts and considered choices.
03
Refine
Test the details, listen to feedback and develop the strongest direction.
04
Deliver
Bring it together in organized design files or a responsive front end.
In the client’s words
Feedback on 99designs ↗“Great work. Out of the 200+ designs that I got this was the only one that went deeper than just a logo. It had depth.”
“Very easy to work with! Great work and communication. Thank you!”
“Francesco was amazing to work with!!! His designs were spot on and his input incredibly valuable. 5 stars and beyond!!!!”
“Francesco has been amazing! His simpleyet effective design really caught my eye. He was really quick and happy to accommodate any changes I asked to be made. I highly recommend him.”
“10/10, Francesco demonstrated more than an artistic ability but a pragmatic lens from which he sees through. I am going to return to him today to create another logo.”
05 / Insights
Notes on design.
Logo Design · 7 min read
Brand Guidelines for a Small Business: What to Include
Create useful brand guidelines for a small business: logo rules, colour roles, typography, imagery and practical examples that keep everyday work consistent.
Digital Products · 6 min read
Empty, Error and Loading States: A Practical UX Guide
Design useful empty, error and loading states for web apps. Learn what each message should explain, which action to offer and how to review recovery.
Digital Products · 6 min read
Website Navigation Design: A Practical Planning Guide
Plan website navigation with clear menu labels, useful page groups and mobile behaviour. Includes a practical route map and a checklist for testing.
The person behind the work
Independent by choice.
Thoughtful by nature.
I’m Francesco, a designer based in Italy. My work brings together an interest in visual identity, useful digital tools and the details that make an experience feel considered.
More about me ↗Have something in mind?