Insights / The journal
Notes on clear websites, distinctive logos and the decisions that make design work.
Web Design · 8 min read
Plan a seasonal program website with clear dates, booking states and archives. Separate expired content from upcoming activities before the first layout.
Web Design · 8 min read
Plan a website for two distinct audiences. Separate visitor tasks, agree shared content and test clear routes before committing to the first page layout.
Web Design · 8 min read
Organize a multi-location website before design. Separate shared content from branch details, prevent conflicting information and plan useful location pages.
Web Design · 8 min read
Organize a growing portfolio before website design. Audit projects, choose useful categories and plan case studies that connect relevant work with enquiries.
Web Design · 8 min read
Resolve overlapping service names before website design. Map customer needs, clarify each offer and agree useful labels before planning pages and layouts.
Web Design · 9 min read
Choose between category filters and service links using visitor tasks, clear groups and practical tests. Plan a service directory people can actually use.
Web Design · 8 min read
Decide which links belong in the footer or main menu on a website with many services. Prioritize visitor tasks and keep essential information easy to find.
Web Design · 8 min read
Write a consultation landing page that explains the first conversation, who it is for, what to prepare and what happens after the visitor gets in touch.
Web Design · 8 min read
Audit the journey from advert to consultation landing page. Check the audience, offer, conditions and next step with a practical message-match worksheet.