Grill Genius

(Personal Project)

GrillGenius Burger Co. is a bold, contemporary identity built around a stylized burger that subtly forms the letter “G.” The minimal icon communicates flavor, speed, and instant recognition, while the expressive typography adds personality and confidence. A fictional brand created for personal design exploration, with no affiliation to any existing company.

Explore the thinking

The link between the burger and the letter G gives the symbol a specific idea. Read about creating a brand symbol that fits to explore this approach.